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30 Marketing Essay Topics | blogger.com
We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it. Type of paper: Essay. Topic: CustomersBrandBusinessProductsServicesValueschool essays marketing, EquityCommunity. Customer Perceived Value CPV is a marketing and branding concept tightly dependent on customers' subjective perception of whether their needs are satisfied or not. The messages serve as the "benchmarks" which customers level on their satisfaction. A highly relevant concept is one of "value proposition".
Initially, low pricing may be resorted to for the customers to find higher value, school essays marketing. School essays marketing long-term marketing campaign building up quality with concomitant price escalation can be pursued.
The product is differentiated with the competitors. The most highly priced and sought-after bottle of wine even by connoisseurs will end up with a big challenge and disappointment if opening the bottle will necessitate the use of special device not commonly available on hand at home or even in the most equipped hotel or restaurant. Such product may even cause accidents. This strategy also entails treating customers with respect, precision and prompt service.
The popular restaurant or eatery serving delicious dishes in town but makes the customers wait infinitely till they lose their appetite will end up sans excited customers.
Business owners must make customers feel that they are not motivated by sheer profit. They must demonstrate passion for service and satisfaction. Total customer satisfaction means considering the condition of the customers especially the very young and the elderly as well as the PWDs by providing special tools and furniture for them when availing of the service.
The interaction between the seller and customer must not end just after the cash register rings or the credit card has been swiped. There must be transparent "feedback" system for the manufacturers and service providers to truly know customers' satisfaction or complaints.
They mirror the kind, quality, satisfaction and efficacy of products and services produced and offered by firms in the market place. Brands allow quick recall of product information to customers who familiarize themselves of the salient features of product and service which fit and match their need and satisfaction.
It fosters customer loyalty and confidence. It serves as the price-setting mechanism. Upper-end brands usually carry higher price tags compared to newbies and generic items in the market. At the retailing level, preferred brands get good shelf positioning. Brands generate great opportunities for franchising as prospective franchisees know the market demand is good and stable. It behooves the proverbial saying of "a good chip from a good block.
Briefly, describe each of these approaches. Brand equity refers to the intangible value that a brand bestows on a product or simply said, it is the strength of the brand. Marketers measure brand equity to find out the effectiveness of their marketing strategies. For the owners of the business, measuring brand equity is important in determining business directions. The indirect approach examines potential sources of brand equity by measuring customer mind-set or brand knowledge, school essays marketing.
A variety of qualitative and quantitative techniques may school essays marketing employed under school essays marketing indirect approach.
Qualitative researches are relatively unstructured measurements whereby a wide range of possible consumer responses may be gathered. Free association qualitative approach can yield good profiles of consumer perception, favorability of the associations with the brand, personal values, school essays marketing, among others, school essays marketing.
Quantitative indirect approach can also be used to permit more confident and more strategic and tactical recommendations since this approach adopts structured questions so that numerical representations are possible. This approach is useful in tracking studies to monitor brand knowledge structures of consumers over a school essays marketing of time.
The direct approach measures the outcome of customer-based brand equity in terms of the financial asset value that the brand creates to the business, school essays marketing. Product outcome measures consist of market place performance indicators such as revenue, profit or price premium. By and large, the indirect and direct approaches must school essays marketing taken as complementing each other.
The school essays marketing approach is considered as the driving force for incremental financial gains to the firm. How does a loyal brand school essays marketing support the positioning and branding of a small business? Provide an example to support your explanation.
Small businesses are in a unique position to create valuable customer experience. Their products are often a specialty or target customer is defined.
Small businesses are also trusted for their integrity, school essays marketing, community engagement and customer service It is free from stringent corporate rules and processes and is more responsive to customer needs. These attributes of small businesses come together to create a hugely competitive value proposition School essays marketing, With a strong and loyal brand community, a small brand can be successful if developed and appreciated. Some ways to build brand loyalty include: 1 Have great products and build customer relationships.
A small business owner having full control over the quality of his products and services must offer the best. Customers should be provided the best possible service to keep them coming back for more purchases. Once the customer relationship is established, the customer becomes a brand advocate for the business; 2 Make employees brand advocates — Customers are not the only fans of a product.
Building a community around the people who work for a business means happy and loyal employees who will also serve as brand advocates 3 Be involved in the community— The business owner must build a community around the business. Face-to-face interactions with customers and the neighborhood speak well for a businessman who is not only doing business but is reaching out as well.
Participation in community activities such as local events, fund —raising, charities, workshops, loyal customers events are some venues for community involvement. Facebook and Twitter. logos must reflect personality of the brands, products or services offered and overall tone of the business. As an example, a pet grooming business in a village should develop brand loyalty in the community in a variety of ways. First, school essays marketing must be able to offer the best pet-grooming techniques and facilities.
There may be other similar shops in their village such that the owner must be able to establish a distinct image through appropriate and attractive logos. The staff should be well-trained, customer-friendly and motivated so that they themselves can advocate the service. Presence of school essays marketing owner is important as face-to-face interactions will help build good customer relationships. Community involvement will contribute towards having brand loyalty e. having free workshops on caring for pets, participating in local events by giving out promos and prizes.
Online involvement through social media may also be resorted to. It is also important that the owner should be passionate about his business, should not only be a good salesman but should also be an advocate himself of the brand!
Beesley, C. Small Business Administration. Calvo, A, school essays marketing. Customer perceived value to identify and close the gap in positioning. Perspective, Value Partners. Christodoulides, school essays marketing, G. International Journal of Market Research Vol. The Market Research Society. Developing a brand equity measurement and management system.
MSG Study Guide. Pradhan, school essays marketing, J. International Journal of Business and Management Invention. Volume 3 Issue 1 January Retrieved from www. We accept sample papers from students via the submission form. If this essay belongs to you and you no longer want us to display it, you can put a claim on it and we will remove it. Just fill out the removal request form with all necessary details, such as page location and some verification of you being a true owner.
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Dec 06, · Use search terms that make your school discoverable. Optimize your school for search engines. Optimize your Google business page. Google reviews for schools. Upload quality photos. 2 Optimize your school website. 3 Start a class blog. 4 Timing is everything. 5 School marketing via mobile Apr 09, · Business School Essay Marketing help you with all your essay writing needs. We understand you need help now with quick essay paper writing and we Business School Essay Marketing are at your service, delivering you % custom essays. We’re not just any essay Business School Essay Marketing website/10() MKTG - Spring Register Now. Lecture 2 pages. Marketing, Morwitz - Quantitatve blogger.com New York University. INTRODUCTION TO MARKETING. MKTG - Fall
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