Case study marketing concept

Case study marketing concept

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Case Study: The Innovative Digital Marketing Strategy of Nike

by Aditya Shastri Case Studies 0 comments. Flipkart is an E-commerce website, founded by Sachin Bansal and Binny Bansal in In MarchFlipkart held a In AugustU.

It uses the majority of its budget on various digital channels involving both paid and organic marketing. Moreover, since India case study marketing concept recently experienced digital transformation, the efforts of Flipkart are paying off. Flipkart also invests intensely in celebrity endorsement and influencer marketing. India is crazy over Bollywood and Flipkart uses this to raise awareness about their brand and to market their services. Flipkart is considered to be one of the best platforms for online shopping.

Either we talk about some gadgets or apparel, Flipkart has always shown up their best quality service. Flipkart has mainly grown its business through digital marketing strategy. How do they convert their one time customers to loyal customers? How does Flipkart manage to increase the number of its customers?

This article will help in the analysis of the tools used by Flipkart in their Digital Marketing Strategy. Flipkart targets anybody who surfs the internet and who does not have time for shopping. It lays focus on people seeking variety and who prefer to experience a hassle-free shopping approach from home, case study marketing concept.

It tries to expand its services to every location in the country where deliveries are possible. It comes up with smart marketing strategies to seize the attention of its audience who hold case study marketing concept purchasing power, to influence that online shopping is better than traditional shopping.

Flipkart being the largest online retailer in India has worked immensely on optimizing its platform to rank on the search engine. Every time someone searches for a product, Flipkart appears among the top 2 results, and it is all possible because Flipkart has put a lot of effort into SEO, case study marketing concept. As per Ubersuggesta keyword tool by Neil Patel, Flipkart has a search volume of 45, while The average web page that ranks in the top 10 has backlinks and a domain score of These stats are really amazing.

The graph below shows the monthly search volume of Flipkart. As per the latest results in the month of July, Flipkart had a total of Ubersuggest gives an idea of keywords for which Flipkart is being searched over the internet. The graph below shows different keywords and their search volume. As you can see, Flipkart has a search volume of These are the top keywords that people search on the internet. Flipkart checks the top searches of people, it then takes the top keywords and creates web page URLs of them.

This is a very good strategy for Flipkart to make sure its website ranks. Below is the list of keywords for which Flipkart. com ranks. Flipkart gets backlinks from over 9. All these backlinks work as a backbone for Flipkart in ranking number 1 on the search engine. Backlinks for Flipkart have increased rapidly over time. The graph below shows how from December to Augustbacklinks have grown from Another important aspect of Search engine optimization is the Site speed.

Site speed is crucial case study marketing concept your SEO health. Every additional 0. When it comes to Instagram, Flipkart has several accounts for different things, like a proper account dedicated to Tech, Clothing, and others. When it comes to businesses, be it for a product or different services, the key highlight point for the customers is Feedback and Customer Reviews, case study marketing concept.

Flipkart has given special attention to that by having a separate account which just focuses on Customer Story named as FlipkartStories.

Flipkart is known for its collaborations. It also invests heavily in star power and celebrity marketing. Flipkart case study marketing concept collaborating with various famous figures case study marketing concept time to time. Under this campaign, the company invites fashion enthusiasts from all over the country to upgrade their style with the latest trends from Flipkart.

In this, Flipkart, based on the customer behaviour and purchase pattern, case study marketing concept, shares the items which are frequently bought by the audience from the app. Check out the image below. A discussion on the marketing strategy of Flipkart is incomplete without the mention of their campaign Kidults. Well, that itself speaks about the success of this campaign.

The reason behind such an impressive track record is the refreshing concept where Kids act like adults. Flipkart is known to follow a fixed pattern for communication for all the platforms but when it comes to Twitter, they keep running mini-campaigns from time to time like SareeTwitter.

Next time you face a problem with Flipkart, you know what to do. When it comes to merging two products or telling how to fully utilise a product, Flipkart is a master at it, case study marketing concept. Check this out. This is how you can fully utilize a slipper brought from Flipkart. All Cookie lovers here would totally relate to this.

We Indians have a thing for boxes especially the food boxes, we tend to keep them once empty and utilise it for different purposes. This is how simply Flipkart is connecting with the masses. Usually, e-commerce platforms like Flipkart and Amazon have special discounts and offers on such occasions, so these posts are not there to drive traffic but to maintain a social media presence and act as a reminder to shop.

We all are stepping into the world of artificial reality and virtual reality slowly and we have already seen the impact and use of filters by brands for Instagram Stories. Flipkart is always up and ready when it comes to adapting to new technologies. Flipkart discovered the right opportunity to make the most of VR technology by adding it to the Big Billion Sale Campaign.

The campaign was launched when Full Moon day was nearing as it is viewed auspiciously and closely associated with the case study marketing concept calendar in India. Their ad campaign ran on days when there was no full moon, but Flipkart privileged its users to see a full moon shaded by clouds.

Gamification prompted the users to blow into the microphone to move the clouds away revealing both the case study marketing concept moon and an exciting new offer. For example, during this lockdown many things have gone viral and trended, one such thing was Dalgona Coffee, remember? This is what Flipkart did. Apart from these, Flipkart is not behind when it comes to Current Affair, case study marketing concept. This is what Flipkart did during the Pride Month.

With months of lockdown and everyone in their house, there was desperate need of trimmer, see what Flipkart had to say about it, case study marketing concept.

During the lockdown, the online delivery rate was on the rise, but at the same time safety was a concern, considering that the brand delivered a perfect message for No-Contact Delivery. When it comes to Search Ads, Google Adwords is the go-to option. Being an e-commerce platform, Search Ads on Google play a key role in both sales and bringing in traffic on the site. Thus, Google Ads are a must.

Flipkart runs display, search and shop ads the most, by carefully studying and targeting the right set of keywords. For E-Commerce platforms, case study marketing concept, Google Ads is a medium to drive the attention towards their platform by appearing on the search results of other platforms.

With Amazon giving a neck to neck competition, getting your google ad copy is crucial. Flipkart uses 3rd party platforms case study marketing concept run ads and advertise on different websites, majorly to remarket to those customers who add products to their carts or just wishlist. Once a user clicks on any of their google ads, Flipkart re-targets them across social media platforms using the Facebook Pixel via ads.

Flipkart delegates the responsibility of marketing its products to third parties known as affiliates and shares a part of the profit on the sale of the products. Affiliate programs of e-commerce portals like Flipkart and Amazon are some of the legit ways to earn money online during this lockdown.

Flipkart portal offers almost everything needed by a commoner, case study marketing concept. From beauty to baby care products to fashion to electronics and beauty case study marketing concept baby care products, everything can be found on this online portal. All you need is decent traffic on your website or blog. Flipkart offers one of the best affiliate marketing programs through which people are earning around Rs.

To know more about the commission percentage for each product category, you can go here. To know more about the commission percentage for each product category click here Affiliate programs are perfect for larger stores and eCommerce sites, and this is one of the highly successful marketing strategies of Flipkart.

Google was also able to measure the impact of digital vs traditional media strategies, which made it clear that the brand had made a good bet by going all out on digital platforms. This campaign was a blast and has been used considerably until late Remarketing existed before the arrival of the Internet, however its usage has shifted from offline to online and it is highly beneficial and inbound, case study marketing concept.

Usually, visitors visit the online portals and case study marketing concept the site without completing the purchase. Remarketing is done case study marketing concept displaying ads to such potential customers across the digital platforms urging them to convert. Flipkart, has a huge customer base who does window shopping and checkout for specifications for the products.

Yet, not all products viewed are case study marketing concept by the customers. certain products are case study marketing concept revisited by the customers several times after hours of viewing them.

It indicates a strong intent to buy when customers leave products in the cart. Remarketing is employed for targeting such an audience via ads, case study marketing concept.

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Jul 24,  · CASE STUDY Holland & Barrett: focusing on talking to customers who previously worked at Sainsbury’s Argos on projects including its digital store concept, its partnership with eBay and the roll out of its hub and spoke delivery network, was hired to the new role with a brief to focus on digital transformation. Marketing. Brands under 10+ Patient Case Study Examples. Medical practitioners use case studies to examine a medical condition in the context of a research question. They perform research and analyses that adhere to the scientific method of investigation and abide by ethical research protocols. The following are case study samples and guides on case presentation. 1 A Case Study on Flipkart’s Digital Marketing Strategy. Flipkart is considered to be one of the best platforms for online shopping. Either we talk about some gadgets or apparel, Flipkart has always shown up their best quality service